About Tech Week
Tech Week brings together the most forward-thinking leaders in sport to drive innovation and foster a community of trailblazers. Executives discuss the dynamic trends impacting the industry; learn from doers, both inside and outside of sports; strengthen relationships; and celebrate all that the industry has accomplished in the past year. This event also presents new technologies and serves as a showcase for the latest ideas primed to transform the industry.
CONFERENCE THEMES
DIGITAL CONTENT INNOVATION
Streaming, alternative broadcasts, content creation and delivery
FAN EXPERIENCE TECHNOLOGY
Extended reality, social media engagement, sports betting and gamification, in-venue and out-of-venue fan engagement
VENUE & FRANCHISE OPERATIONS TECHNOLOGY Ticketing, sponsorship valuation and activation, connectivity and communication; franchise management and day-to-day operations
ARTIFICIAL INTELLIGENCE
Current successful applications in sports, from ticket sales to content creation and distribution; myths and exaggerations; impact on hiring efficiency and talent empowerment; future applications, opportunities, and risks
NETWORKING
SPORTS TECH CONNECT
A curated, thoughtful and highly intentional networking program designed to ensure every attendee leaves with multiple new, meaningful business relationships. Attendees will leave both smarter and better connected than when they arrived
SBJ TECH LEADER ALLIANCE SUMMIT INVITE ONLY
An off-the-record gathering of SBJ’s Tech Leader Alliance Members. A trusted environment for best practice sharing and networking among senior tech executives who lead the technology strategy and implementation for professional sports teams and leagues
Tech Week at a Glance


"I am a content person and I really need to understand what is happening in the industry, listening to tech talks from other people is important and I like to know what is going on and what other people are talking."
Melissa Lawton, Chief Content Officer, SailGP
"Sports Community is strong, the industry Is booming and tech is enabling a lot of great things to happen and allowing us to reach fans in different ways than ever before and for me it’s important to learn about it and be present and know what’s going on." Samantha Hollowell, Owner, Seattle Kraken


"I knew I would be surrounded by other people that admire and respect. I am learning from so many other folks who are here, and I hope I can give a little bit of my learning to them."
Kim Rometo, Senior Vice President, Chief Innovation and Technology Officer, Atlanta Hawks
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