MAY 18-20, 2026

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2026 Agenda


MONDAY
TUESDAY
WEDNESDAY

Monday, May 18


6:00-9:30 PM

Sports Business Awards: Tech Location: "The Venue" at The Hard Rock Hotel, NYC

Featured Host:

Andrew Hawkins, Analyst, ESPN, President & Co-Founder, StatusPro, Former NFL Player

Tuesday, May 19


9:00-11:30 AM

Tech Leader Alliance Private Meeting Members Only

10:00-11:00 AM

Tech Seminar

Hosted by Honeywell Location: Microsoft Office Learn more about the topics discussed here

Ronnie Bryant Chief Information Officer, Hornets Sports & Entertainment

Kirk Rabius Senior Sales Representative, Honeywell

Dani Stern Senior Director Product Management, Honeywell Invite Only, Inquire to Attend: jtong@sportsbusinessjournal.com

11:00 AM-12:30 PM

Tech Seminar

Hosted by Next League Location: Microsoft Office Learn more about the topics discussed here

Tech Seminar

Hosted by Next League Location: Microsoft Office Learn more about the topics discussed here Tim Brady SVP, Strategy & Solutions, Next League Scott Gutterman Chief Digital Officer, Next League Nick Rend VP, Interactive & Emerging Platforms, NASCAR

Anthony Santora Managing Director, IT, USGA

Cara Verwholt

VP, Performance Marketing, NASCAR

Invite Only, Inquire to Attend: jtong@sportsbusinessjournal.com

State Of The Industry At Tech Week


12:45 PM

Doors Open for Registration Location: The Times Center, NYC

1:10 PM

Opening Remarks

Taylor Bloom Head, Sports Technology Business, Sports Business Journal David Nugent Co-Founder & CEO, Next League

1:15 PM

Navigating the Evolving Ticketing Landscape: A Conversation with Ticketmaster’s Global President

Saumil Mehta Global President, Ticketmaster

1:50 PM

From Passion to Purchase: Emotional Intelligence in Live Sports

Matt Fleckenstein Chief Product & Technology Officer, Genius Sports

2:05 PM

From Field to Frame: Reinventing the Broadcast with Animated Alt-Casts

Phil Orlins VP, Production Technology & Innovation, ESPN

Michael "Spike" Szykowny VP, Edit & Animation, Graphics Innovation & Creative Production, ESPN

2:20 PM

Fireside Chat led by Next League

Lewis Sherr President of Business Operations, New York Mets

Moderator: David Nugent

Co-Founder & CEO, Next League

2:50 PM

From Reactive to Predictive: The Future of AI in Live Events

Kate Dramstad

Director, Engineering, SeatGeek

3:05 PM

Industry Insight

Transitioning your Network with Confidence: Lessons Learned from Citi Field

Oscar Fernandez SVP, Technology, New York Mets

Michael Zeto Chief Commercial Officer, Boingo

3:20 PM

Networking Break

Hosted by American Tower

3:55 PM

Industry Insight

How the Pacers Built a Retail Media Network for Sports Fandom

Joey Graziano Chief Commercial Officer, Pacers Sports & Entertainment

Eric Herd Global Head, Sports & Emerging Products, Yieldmo

Moderator: Li-Shen Lee Global Head, Converge by Deloitte for Sports

4:10 PM

Industry Insight

Live Sports, Built for You: AI and the Rise of Broadcast Personalization

Brian Josephs

VP, The Americas, Sportradar

4:25 PM

Cutting-Edge Technology and Strategic Road Maps for New Facilities

Katee LaPoff CTO, Oak View Group

Andrew McIntyre SVP, Technology & Innovation, Tennessee Titans & Nissan Stadium

Justin Stahl CTO, United Center & 1901 Project

Moderator: Ethan Joyce

Staff Reporter, Ticketing and Tech, Sports Business Journal

4:55 PM

Innovation, Ownership, and Opportunity: A Conversation with Rashaun Williams

Rashaun Williams Founder, CIO, Harbinger Sports Partners Guest Shark, ABC’s Shark Tank Limited Partner, Atlanta Falcons

Moderator: Joe Lemire

Senior Writer, Sports Business Journal

5:30-6:45 PM

Cocktail Reception & Networking

Location: The Times Center, NYC

Wednesday, May 20


8:30 AM

Doors Open for Registration

8:45 AM

SBJ Connect: Structured Networking & Plated Breakfast

SBJ Connect: Structured Networking is a facilitated networking experience focused on:

  • Connecting attendees through guided conversations and topic-driven discussions
  • Sharing insights and exchanging ideas
  • Building lasting professional relationships in a structured yet relaxed setting

RSVP Required.

9:40 AM

Opening Remarks

9:45 AM

Building a Modern Sports Franchise: Growth, Innovation and Technology

Jess Smith President, Golden State Valkyries

Moderator: Jenn Azara

Director, Tech & Women’s Sports Content, Sports Business Journal

10:20 AM

The IBM Technology Driving UFC Insights

Alon Cohen EVP, UFC

Jonathan Collins Program Director, IBM Build Engineering

10:35 AM

Industry Insight

From Fiber to Fandom: Engineering a Seamless Digital Experience at Miami Freedom Park

Moderator: Jason Caliento Chief Commercial Officer, Boldyn Networks

10:50 AM

Networking Break

11:25 AM

Scaling Sports Technology: Driving Innovation Across the NHL, NBA, MLB, and AEG

Krishna Bhagavathula EVP & CTO, NBA

Sean Curtis CTO, MLB

Peter DelGiacco CTO, NHL

Diana Lovati CISO, AEG Worldwide

Moderator: Taylor Bloom

Head, Sports Technology Business, Sports Business Journal

11:55 AM

Connected Arenas: The Next Generation of Intelligent, Digitally Enabled Venues

Greg Turner

Chief Solution Officer, Honeywell Building Automation

Juan Picon

President, Americas, Honeywell Building Automation

Moderator: Dan Kaufman

Managing Director, Sports Business Journal

12:15 PM

Industry Insight

Accelerating Intelligence: NASCAR’s AI Strategy with OpenAI

Richard Bowman Director of AI, NASCAR

Kaelin Sprawls Go to Market, Open AI

12:30 PM

Networking Lunch

Hosted by Lumenalta

1:45 PM

Technology Leadership in New Sports Leagues

Scott Harniman SVP, Technology, United Football League

Andrew Macaulay CTO, TMRW Sports

John Spade CTO, Athletes Unlimited

Moderator: Rob Schaefer

Staff Reporter, Sports Business Journal

2:15 PM

The VIP Evolution: How AI and Technology Are Redefining the Fan Journey

Charlie Myers CTO, Monumental Sports and Entertainment

David Wolf Partner, KPMG

Fan Experience Leader & Lead Account Partner, Monumental Sports and Entertainment

2:30 PM

From Activity to Impact: How Data is Rewriting the Rules of Sales Productivity

Darolyn Pierce VP, Data, Analytics & Insights, Brooklyn Sports & Entertainment

2:45 PM

Transforming with Intention: AI Leadership in a Changing World

Michael J. Jabbour AI Innovation Officer, Microsoft

Moderator: Taylor Bloom

Head, Sports Technology Business, Sports Business Journal

3:00 - 6:00 PM

Leaders Club Members Meet

Location: Daintree Rooftop Bar & Lounge

(Members Only, Inquire to attend with RMiranda@sportsbusinessjournal.com; Full Details HERE )

3:15pm – 3:30pm – Arrival at Daintree Rooftop & Lounge

3:30pm – 3:45pm – Leaders Club Welcome & Networking

3:45pm – 4:15pm – Fireside Chat with Ryan Dillon, Gotham FC

4:15pm – 4:30pm – Breakout Discussion

4:30pm – 6:00pm – Networking Drinks

3:15 PM

Closing Remarks

3:30 PM

Teams and Leagues Reception

Location: Microsoft Offices

RSVP Required.

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